OKYO - Sony Corp. said Thursday it will launch the world's thinnest and lightest 40-inch liquid crystal display (LCD) television, seeking to trump its rivals ahead of the key year-end shopping season.
The new ZX1 model, part of the firm's popular Bravia series, is just 9.9 millimetres (0.39 inches) thick at its slimmest section
Weighing 12.2 kilograms (26.9 pounds), it can be hung on a wall like a framed painting.
Equipped with a fast wireless connection, the screen display is separated from the tuner so it does not need signal cables.
The ZX1 series will be put on the market on November 10 with an estimated price tag of about 490,000 yen (4,500 dollars) in Japan.
Sony also announced three other new series of Bravia LCD televisions with screen sizes ranging from 40 to 55 inches. They will be sold in Japan from October 10.
Of them, the W1 series can project images moving four times faster than conventional models.
"We will expand our line-up of products with displays at 40 inches or larger as demand for them is on the rise," Takao Yoshikawa, Sony's director of flat TV business division, said.
Sony is "on its track" to meet its global TV sales target of 17 million units for the year to March 2009, he said.
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