Friday, 23 March 2012

DC Verge and the SustainAble City

Adam Aston must have gone to Verge DC. I did. But I didn't leave the ranch of course - miracle of the virtual that Verge is. Adam's piece, focusing on SustainAbility is worth reading.

Bottom Line:  They are going to come and we better build it:)


Matt Rogers on the VERGE Opportunity - Internet of Things from Hugh Byrne on Vimeo.

Edwin Lee speaks on the VERGE opportunity (Vehicles to Grid) from Hugh Byrne on Vimeo.

Citystates from SustainAbility on Vimeo.
The Seven States
The report defines seven characteristics that SustainAbility concludes can help cities and business thrive symbiotically. Here’s how co-authors, Chris Guenther and Mohammed Al-Shawaf describe these “citystates” and the opportunities they open to businesses:
1. The Connected City: Growing technological sophistication and traditional social connectivity provide opportunities for greater awareness, trust and collaboration among stakeholders. How can business both bolster and create value from this essential connectivity?
2. The Decisive City: Cities often have the urgency and accountability to act decisively. For example, cities lead state and national efforts in the areas of climate change mitigation and adaptation. How might companies improve their own decisiveness, and/or leverage that of cities, to drive sustainability?
3. The Adaptive City: Cities are among the most adaptable structures in society. How can business grow more adaptive while collaborating with cities on their mutual survival?
4. The Collaborative/Competitive City: The healthy tension between peer-to-peer collaboration and economic and brand competition among cities has potential to drive precompetitive sustainable innovation and rapid diffusion of solutions. How might industries exploit this tension in their own parallel drive for sustainability and competitiveness?
5. The Visceral City: Urban living is shaped by numerous real and potential feedback loops. As urbanization progresses and its impacts become more pressing. How can companies beneficially tap into these feedbacks to drive both value creation and sustainable development?
6. The Personal City. The influence of shared identity and values -- in cities and elsewhere -- is a particularly powerful driver of individual and collective action. How can businesses connect with citizen-consumers’ values to drive demand for more sustainable products and services?
7. The Experimental City: Cities are inherently creative, experimental social systems. This opens up links between R&D and low barriers to entry for nontraditional actors. How can business embrace the growing democratization of innovation and leverage cities as laboratories to test and scale sustainability solutions?

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